Tuesday, June 9, 2009

Free Chocolate

It's not exactly Valrhona, but Mars (makers of M&Ms, Snickers, Milky Way, Twix, etc) is giving away 250,000 coupons for free candy bars every Friday through September. It will take up to six weeks to get your coupon, and only four total per household over the entire period of the giveaway are allowed.

What's really interesting is that they seem to be specifically doing this to promote the fact that their candy is made with actual cocoa butter chocolate, rather than the "chocolatey" substances some companies use. Now, I would not call Mars a source of high-quality chocolate, but I do love M&Ms and yes, the fact that they do use real chocolate certainly is a step up from some companies (Palmer, I'm looking at you with your icky Easter bunnies made of shortening). And IMO, any attempt to educate the public about this difference is laudable, especially considering the health differences between cocoa butter and hydrogenated oils - although they make no reference to the health angle. In fact, they don't really say why real chocolate is better, just that it's real, and you don't want fake. Eh, whatever.

Go get your free candy! On Friday. Well, sign up for it and get it six weeks later. What can I say, I'm just a sucker for anything free.

(Found over at the Candy Blog.)

1 comment:

  1. Weird. But cool! I like free. :D